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Study Case
Hosmed Medical scheme
Background
The Council for Medical Schemes gave its stamp of approval to the merger of Hosmed Medical Scheme and Sizwe Medical Fund, creating South Africa’s eighth-largest open medical scheme, marking the beginning of a revolution in South Africa’s medical scheme industry.
The merger brings together Sizwe’s 46 900 membership with Hosmed’s 21 000, according to these membership numbers, the merged entity becomes the 8th largest medical scheme in the country with the fourth-highest solvency ratio of the top ten largest medical schemes. While brand awareness is high for both brands within the medical aid industry, it is relatively low amongst the end customers.
They rely on Interactive Brand Solutions for multiple services including strategic marketing, media buying and planning, leads generation and social media management.
Interactive Brand Solutions Services
- Effectively reaching and retaining current members yet growing the scheme into unknown markets that are overly saturated
- Losing membership growth in attracting potential customers not within SALGA
- Fragmented brand identity and inconsistent messaging
- Analyzed research that indicated that new members and the youth saw the brand positively but knew nothing of it but were likely to engage with the brand
- Created a social media content strategy that addressed research-discovered leads and new ways of member engagement
- Optimized content for lifestyle, healthy living and culture interests discovered in the landscape analysis with product awareness messaging
- Participated in the same industry events and trending conversations without selling to the target audience, who are notoriously resistant to direct marketing
- Increased engagement in dozens of markets using centrally managed content distribution
- Delivered a diverse set of new digital experiences in ahead of schedule
- Designed and tested a user experience superior to anything in the industry
- Extended a new brand design system onto customer-facing dashboards and interactive tools
- Built a responsive web design foundation on which several planned interactive tools can be built, measured & evolved for desktop, tablet and mobile devices
We aren’t happy with our creation until you are. we take tremendous care of your needs.
Client
Sizwe Hosmed Medical Scheme
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