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Sanlam is one of the largest shirt and long term financial services provider in South Africa and globally, had undergone vast organizational change and the client invested in a Digital Content Management. They wanted to deliver a consistent and comfortable experience improve the customer retention, improve revenue via channel acquisition and improve operational efficiency. The client required an implementation strategy and advisory for content migration.
The marketing plan was developed to launch the brand, market penetration, content and creative development and marketing campaign.
The merger brings together Sizwe’s 46 900 membership with Hosmed’s 21 000, according to these membership numbers, the merged entity becomes the 8th largest medical scheme in the country with the fourth-highest solvency ratio of the top ten largest medical schemes. While brand awareness is high for both brands within the medical aid industry, it is relatively low amongst the end customers.They rely on Interactive Brand Solutions for multiple services including strategic marketing, media buying and planning, leads generation and social media management.
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