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On an annual basis, about 1.5 million tons of waste is generated with close to 80% of this ending up at the remaining four landfill sites. The reliability on landfill disposal makes the city to be very vulnerable in that, if the current practice continues, we will run out of landfill airspace within a period of 5 years.
They sought to reinvent their marketing experience and optimize their campaign content to reach Johannesburg residents and the community at large. Deloitte Interactive brand Solutions started in defining their brand strategy, planning of the solution to deliver a new, consolidated marketing content management platform and a new unified customer experience, implementing the solution, deploying citywide, and operating the new marketing campaign.
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