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Study Case
PIKITUP
Background
On an annual basis, about 1.5 million tons of waste is generated with close to 80% of this ending up at the remaining four landfill sites. The reliability on landfill disposal makes the city to be very vulnerable in that, if the current practice continues, we will run out of landfill airspace within a period of 5 years.
They sought to reinvent their marketing experience and optimize their campaign content to reach Johannesburg residents and the community at large. Deloitte Interactive brand Solutions started in defining their brand strategy, planning of the solution to deliver a new, consolidated marketing content management platform and a new unified customer experience, implementing the solution, deploying citywide, and operating the new marketing campaign.
Interactive Brand Solutions Services
- Ineffective and outdated marketing campaigns caused by disjointed brand strategy
- Cumbersome content development process causing content changes and campaigns to take weeks or months to launch
- Outdated and incomplete social media capabilities with Inconsistent governance and processes across agencies within Pikitup
- Defined the customer service delivery brand enablement strategy
- Selected the marketing content management platform vendor
- Designed the regional and phased out marketing implementation and roll-out
- Established the process and governance definition as well as change management procedures
- Performed customer satisfaction tests and intelligence analysis
- Delivered a city-wide integrated marketing awareness campaign which included social and digital media
- Delivered an integrated marketing and brand awareness campaign over the campaign duration and on budget
- Designed and implemented the leads generation campaign that resulted in a 27% new member growth
- Extended a new brand design system onto customer-facing dashboards and interactive tools
- Built interactive tools can be built, measured & evolved for desktop, tablet and mobile devices
We aren’t happy with our creation until you are. we take tremendous care of your needs.
Client
PIKITUP
A strong online marketing plan can help build you an effective brand.
Our campaigns are custom-built and tailored to the product or service. Because we do things differently, we consistently generate quality leads for our clients.
We are innovative and redefine brand value
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