Follow us on :
Our client, Marsh is a global leader in insurance broking and risk management, bringing global, national and industry specific solutions. They decided to re-assess their existing channel strategy in light of evolving market and consumer trends and engaged Interactive Brand Solutions to develop its digital marketing campaign using digital channels to engage with customers. The client had recently committed to achieving a superior digital customer experience in order to deepen relationships with existing customers and acquire new customers. Thus, the bank required a bold, future-looking and integrated digital marketing strategy in order to create a competitive differentiation in the marketplace and to better align the ways in which it serves its customers.
The merger brings together Sizwe’s 46 900 membership with Hosmed’s 21 000, according to these membership numbers, the merged entity becomes the 8th largest medical scheme in the country with the fourth-highest solvency ratio of the top ten largest medical schemes. While brand awareness is high for both brands within the medical aid industry, it is relatively low amongst the end customers.
They rely on Interactive Brand Solutions for multiple services including strategic marketing, media buying and planning, leads generation and social media management.
Get a top-notch certified professional consultation today!
© 2022 IBS. All rights reserved.