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The Council for Medical Schemes gave its stamp of approval to the merger of Hosmed Medical Scheme and Sizwe Medical Fund, creating South Africa’s eighth-largest open medical scheme, marking the beginning of a revolution in South Africa’s medical scheme industry. The merger brings together Sizwe’s 46 900 membership with Hosmed’s 21 000, according to these membership numbers, the merged entity becomes the 8th largest medical scheme in the country with the fourth-highest solvency ratio of the top ten largest medical schemes. While brand awareness is high for both brands within the medical aid industry, it is relatively low amongst the end customers. They rely on Interactive Brand Solutions for multiple services including strategic marketing, media buying and planning, leads generation and social media management.
Sizwe Hosmed Medical Scheme
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